Business First. Technology Second.
iRev Tech exists because too many technology initiatives begin in the wrong place — "we need AI," "we need new software," "we need automation," "we need a new platform." The better first question is: what business problem are we trying to solve?
David Greene has spent more than two decades working at the intersection of technology, operations, software, and business performance. His experience includes more than 20 years in technology, designing and building SaaS platforms, identifying approximately $4 million in Microsoft licensing savings, technology execution through multiple mergers and acquisitions, systems integration, custom software, automation, AI implementation, technology strategy, and operational improvement.
But the work isn't really about technology. It's about what technology allows the business to do better.
Learn more about David → dgreenejr.comMargin is an outcome. Capacity is an outcome. Speed is an outcome. Customer experience is an outcome. Technology is simply one of the tools available to create those outcomes.
"I've been in the room. I've built the thing. I've seen implementations work and fail. iRev Tech exists to turn those lessons into practical results for businesses."
That means asking: are we fully using the technology we've already purchased? Are we solving the actual problem? Are we automating the right process? Could a small change produce the result? Does this investment have a business case? Will employees actually use it? How will we know whether it worked?
Sometimes the right answer is a large technology investment. Sometimes the answer costs $25 a month.
Wisdom is knowing the difference.
There is a gap between traditional business consulting and traditional technology implementation. Consultants often identify opportunities but don't build the solution. Technology vendors often build solutions without understanding the business opportunity. iRev Tech sits between those worlds.
Business Opportunity
Process
Technology
Implementation
Adoption
Measurable Result
That approach became RevTech90.
1. What business problem are we solving?
If this can't be answered clearly, the technology decision probably isn't ready.
2. What is the problem worth?
The economic value has to be understood before the investment is made.
3. What is the simplest practical solution?
The smallest technology capable of producing the result.
4. How will we measure whether it worked?
Evidence, not hope, decides what gets built next.
David is also a speaker and author, and writes about executive technology leadership, AI, and operational accountability. For speaking engagements, media, advisory/board opportunities, or his personal writing, visit dgreenejr.com.
Let's Find the Opportunity
The first conversation isn't about selling you technology. It's about understanding where the business may be losing revenue, margin, time, capacity, or opportunity.
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